Brand News

KFC Charts a New Era as It Reinvents the Future of Fried Chicken

KFC is preparing to launch a broad brand transformation designed to strengthen its position in the highly competitive quick-service restaurant industry. The initiative...

Brand News

Beauty Meets Pop Culture: L’Oréal Paris Revives a Classic Era Through a New Screen Partnership

L’Oréal Paris is embracing a wave of nostalgia through a major entertainment collaboration tied to “Elle,” a new television series that explores the...

Brand News

Bumble Bets on Advice-Driven Content to Reignite Dating Confidence

Bumble is expanding its content strategy with the launch of a new social media series designed to help younger adults navigate the challenges...

Brand News

Havas subcontracted Stagwell for government-related research

It has emerged that a major advertising network subcontracted Stagwell to carry out research and messaging work for a government client. In the...

Creative

Violife Uses Creative Content to Challenge Doubts About Dairy-Free Cheese

Violife is launching a new digital campaign designed to change perceptions around plant-based cheese alternatives by showing consumers how its products perform in everyday cooking. The initiative focuses on demonstrating...

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Marketing

American Eagle Taps Soccer’s Rising Icon to Strengthen Its Cultural Connection

American Eagle has launched the first major campaign from its new multi-year...

Creative

Violife Uses Creative Content to Challenge Doubts About Dairy-Free Cheese

Violife is launching a new digital campaign designed to change perceptions around...

Brand News

KFC Charts a New Era as It Reinvents the Future of Fried Chicken

KFC is preparing to launch a broad brand transformation designed to strengthen...