Havas subcontracted Stagwell for government-related research
It has emerged that a major advertising network subcontracted Stagwell to carry out research and messaging work for a government client. In the...
Google I/O 2025 made one thing clear: artificial intelligence is redefining the foundations of modern marketing.
This year, Google positioned AI not just as a backend mechanism for optimization or analytics, but as a direct interface changing how people...
Mastercard’s New Era: How Brand Strength Is Powering Its B2B Expansion
Mastercard is entering a major transformation. Once known primarily for consumer payments and credit cards, it’s now evolving into a technology and services...
Diageo CEO Steps Down Amid Sales Slowdown and $500M Cost-Cutting Plan
The sudden departure of Diageo’s CEO highlights investor frustration, sluggish sales, and the push for leaner, more disciplined marketing. Debra Crew has left...
Top 10 Out-of-Home Ads of 2025 (So Far)
Later this month, a definitive guide to the year’s standout outdoor campaigns will be released, and you’re invited to contribute. Think of that billboard, bus wrap, or stunt that made...
When Rebrands Go Wrong: What Marketers Can Learn from Famous Branding Misfires
Cracker Barrel’s recent logo controversy is a reminder of how delicate brand...
Top 10 Out-of-Home Ads of 2025 (So Far)
Later this month, a definitive guide to the year’s standout outdoor campaigns...
Havas subcontracted Stagwell for government-related research
It has emerged that a major advertising network subcontracted Stagwell to carry...