Marketing
American Eagle Taps Soccer’s Rising Icon to Strengthen Its Cultural Connection
American Eagle has launched the first major campaign from its new multi-year partnership with Spanish soccer sensation Lamine Yamal, using the global athlete’s...
Stella Artois Turns Office Hours Into a World Cup Viewing Experience
Stella Artois is encouraging soccer fans to trade traditional workspaces for bar seats during the World Cup by launching a campaign that rewards...
Snickers Turns Up the Peanut Butter Rivalry With a Playful New Campaign
Snickers is leaning into the popularity of peanut butter flavors with a new campaign designed to attract fans of the category’s biggest names....
How Scott Sutton is Redefining Fast Food Marketing at Carl’s Jr and Hardee’s
We spoke with Scott Sutton, media director at CKE Restaurants, at a recent marketing conference. A new judge at The Drum Awards Festival,...
SEO Isn’t Dead—But GEO Is the Future
As personal AI assistants and chatbots reshape how people search, marketers need to focus not just on what users type, but on what...
From Culture to Conversion: Inside TikTok’s B2B Marketing Strategy
At a recent marketing conference, Rema Vasan shared how she is positioning TikTok as a platform that delivers both cultural impact and measurable...
Rory Sutherland: How Our Favorite Marketing Tools Can Mislead
Comparison charts are designed to guide decisions—but they don’t always tell the full story, warns Rory Sutherland. Most marketers aren’t trained to comment...
Brand Experiences Drive Social Engagement Algorithms Can’t Ignore
New insights reveal the impact of live brand experiences on engagement. Joe Panepinto at Jack Morton explains how to maximize these events and...
Can Marketers Really Demonstrate the Value of Their Martech Stack?
According to recent research, most cannot. But a new AI-driven approach could offer a fresh start. Martech stacks—like old newspapers, unopened letters, or...
‘A Rising Tide Lifts All Boats’: How the ECB is Elevating Women’s Cricket
With interest in women’s sport booming, the England and Wales Cricket Board (ECB) is focusing not just on ticket sales, but on creating...