Marketing
Marketing
B2B Marketers Need to Stop Separating Brand and Demand
A major conversation is emerging in B2B marketing: how to link brand and demand effectively. Kelly Olson from The MX Group explains why...
Marketing
PwC and ANA Reveal Marketing’s Direct Impact on Shareholder Value
At a recent marketing conference, PwC’s Samrat Sharma presented new research demonstrating the tangible business value of marketing. Speaking with The Drum, Sharma...
Marketing
Judge of the Day: Jimmy Knowles Brings Culture and Surprise Back to Experiential
Jimmy Knowles, global head of experiential marketing at Canva, is helping brands craft memorable experiences that blend creativity, culture, and technology. As part...