Brand News
Havas subcontracted Stagwell for government-related research
It has emerged that a major advertising network subcontracted Stagwell to carry out research and messaging work for a government client. In the...
Google I/O 2025 made one thing clear: artificial intelligence is redefining the foundations of modern marketing.
This year, Google positioned AI not just as a backend mechanism for optimization or analytics, but as a direct interface changing how people...
Mastercard’s New Era: How Brand Strength Is Powering Its B2B Expansion
Mastercard is entering a major transformation. Once known primarily for consumer payments and credit cards, it’s now evolving into a technology and services...
Diageo CEO Steps Down Amid Sales Slowdown and $500M Cost-Cutting Plan
The sudden departure of Diageo’s CEO highlights investor frustration, sluggish sales, and the push for leaner, more disciplined marketing. Debra Crew has left...
Hyundai, Bentley and eBay Redefine Experiential Marketing Through Retail Media
At this year’s Festival of Speed, automotive brands shifted gears from simply showcasing horsepower to creating immersive, commerce-driven experiences. The event became a...
Nvidia’s $4 Trillion Moment: The Quiet Power Behind Marketing’s AI Revolution
Nvidia has officially crossed the $4 trillion mark in market value, becoming the most valuable company in the world. But the real story...
TikTok’s massive €530 million fine marks a new phase in global data governance.
Regulators have penalized the platform’s parent company, ByteDance, for unlawfully transferring user data from Europe to servers abroad — a ruling that could...
You’ll need a strong, consistent brand to stand out in the era of AI-driven search.
AI systems now analyze every part of your online presence, from tone to structure, to determine credibility. Building awareness and trust has become...
How Sam’s Club Is Redefining In-Store Retail Media
Many retailers are still stuck running endless pilot programs for in-store advertising, but Sam’s Club has moved beyond experimentation. Its Member Access Platform...
The Amazon Fresh Experiment That Didn’t Deliver
In the early days of any major technological shift, it’s easy to get swept up in what might be called the “pornography of...