Later this month, a definitive guide to the year’s standout outdoor campaigns will be released, and you’re invited to contribute. Think of that billboard, bus wrap, or stunt that made you pause, laugh, or stop in your tracks—nominate it and explain why it deserves recognition. Submissions will help shape the final list, revealed at the end of October.
In the meantime, here’s a look at 10 of the most memorable OOH campaigns of 2025 so far, each previously honored as Ad of the Day.
Canva – “Make the Logo Bigger”
A playful, self-aware take on a familiar client request, this campaign cleverly pokes fun at design feedback while reminding Canva’s creative community that sometimes, simplicity speaks volumes.
Stella Artois – “It’s Worth Taking an Elbow to the Ribs”
Through cinematic storytelling, Stella celebrates life’s small sacrifices. Whether navigating a crowded bar or securing the perfect pour, the campaign combines humor and elegance to showcase the brand’s enduring charm.
Dreamies – “Cats Climb Billboards”
This imaginative stunt features 3D cats scaling giant posters in pursuit of Dreamies treats. Full of humor and personality, it perfectly captures the lengths our feline friends will go for a snack.
McDonald’s – “Let Breakfast Speak for Itself”
Minimalist and logo-free, this campaign lets the food do the talking. A confident display of visual branding, it proves that iconic products don’t need flashy graphics to be recognized.
Heinz – “It Has to Be Heinz”
Continuing its minimalist approach, Heinz relies on unmistakable visual cues rather than logos. It’s a clever reminder of the brand’s century-long cultural presence.
Actimel – “The Ravages of Winter”
Actimel takes a witty look at the challenges of winter and the boost a little care can provide. The campaign combines warmth, humor, and clever visual storytelling to convey its message.
Netflix – “Knitted Billboard for The Thursday Murder Club”
A tactile, hand-knitted billboard brings the show to life, using texture and craftsmanship to mirror the cozy, suspenseful atmosphere of the series. It demonstrates that storytelling can thrive in unexpected formats.
Lynx – “Scratch and Sniff”
Black-and-white billboards appear to be standard underwear ads, but scented ink printed on the briefs turns them into an interactive product demo, blending curiosity, playfulness, and functionality.
Ocado – “Shopping List Stories”
Transforming ordinary grocery lists into personal snapshots, this campaign highlights intimate, everyday moments. Each poster tells a small, human story, showing the power of simplicity in connecting with audiences.
Oura – “Gives the Finger to Aging Tropes”
Bold, irreverent, and witty, this campaign challenges conventional ideas about aging and wellness. With sharp visuals and confident messaging, Oura reminds audiences that vitality is defined by mindset and energy, not age.
