The judges haven’t announced the winners yet, but some entries are already standing out.
With the submission deadline approaching, the team at The Drum has been reviewing entries and discovered some outstanding work. While the final decisions are still pending, here are a few early favorites that capture the essence of the Chip Shop Awards: bold creativity, fearless humor, and ideas that push boundaries. This competition is all about breaking the rules—and these entries prove it.
There’s still time to submit if you haven’t yet, so don’t hold back on your wildest ideas.
Cease and Desist Award (Best Use of Plagiarism or Adaptation) – Zed Anwar
Described by the creator as “satire with teeth. Not a smear, just a mirror. If it makes you pause before you buy, it did its job.”
Best Work for a Client You Don’t Have – James Dignum
A clever take on “Celebrations, Commiserations,” this entry focuses on being considerate without overdoing cheerfulness, according to James Dignum.
The Advertising Humor Award (AHA!) – McGrim
Targeting fast food chains, McGrim’s submission aimed to clarify what goes into the food people consume. Ads placed in public transport hubs give consumers a transparent look at exactly what they’re buying.
Cease and Desist Award (Best Use of Plagiarism or Adaptation) – Wayne Pashley
Originally part of a pitch for Pro Plus, Wayne Pashley’s work wasn’t used by the client, so it now exists publicly as a cheeky reminder of what might have been.
Best Idea Rejected by a Real Client
This entry tackled a brief about encouraging young adults to carry condoms. With fewer people carrying wallets today, the campaign proposed a digital solution to make condoms more accessible and maintain a fun, protective reminder.
