Opinion
When Rebrands Go Wrong: What Marketers Can Learn from Famous Branding Misfires
Cracker Barrel’s recent logo controversy is a reminder of how delicate brand loyalty can be. Even a simple logo refresh can stir strong...
If Ben & Jerry’s loses its flavor, its parent company may regret the taste
With the departure of co-founder Jerry Greenfield, Ben & Jerry’s stands at a defining moment: should it retreat from its activist roots or...
Best Buy’s Marketplace Expansion: A New Engine for Advertising Growth
Best Buy is reshaping its retail model with the launch of a third-party marketplace that broadens its product range while powering a bigger...
When agreeable AI makes bad decisions worse
Jamie Bailey, a seasoned copywriter, warns that overly agreeable AI assistants could be making marketers less self-aware and more detached from real audiences....
Marketing isn’t just for the young—eventually, everyone realizes that
Margo Waldrop reflects on the wins, failures, and occasional existential dread that come with content work. Her argument: a touch of experience, a...
I Joined MTV in 2007. We Knew Digital Could Save the Brand — But We Couldn’t Change Fast Enough
The last time MTV appeared among the world’s most valuable brands was years ago. Soon after, platforms like Netflix, Spotify, and YouTube entered...
When Purpose Misses the Point: How Typhoo’s Rebrand Lost Its Flavor
Sian Conway-Wood, a communications strategist specializing in purpose-led branding, examines how Typhoo’s well-intentioned rebrand backfired — and what marketers can learn from its...
Why Experiential Marketing Gives Tech Brands a Unique Edge
For technology companies, experiential marketing offers something that other channels can’t easily replicate: trust, understanding, and emotional connection. As consumers grow weary of...
The creative production industry six months after Technicolor’s collapse
Nick Berry from Green Square examines a creative production landscape in flux — where once-dominant giants are falling while agile independents rise to...
Why do marketers abandon the very things that make their brands unforgettable?
From mascots to logos, a growing number of marketers are tossing out their most recognizable brand assets in the pursuit of sleek, minimalist...